Angel M Flener, LE
September 15, 2024

Lately, whether I'm chatting with educators, students, new estheticians on a budget, or scrolling through aesthetician-focused Facebook groups, I often hear the same thing: “I’d love to attend a major convention, but it’s so expensive!” Meanwhile, small conventions get overlooked.

It’s easy to see why. Traveling long distances for a smaller event may not seem appealing unless it serves a specific interest. But there’s a lot to appreciate about these intimate gatherings that often go unnoticed.

After working the recent Face and Body Convention in Sacramento, as well as having worked or attended both large and small conventions, here are a few insights on what makes smaller events special:

1. The Pace Is Manageable
Large conventions—think IECSC, ICES, ISPA, or Face & Body—can feel as chaotic as the New York Stock Exchange! Smaller conventions, on the other hand, are much more relaxed. The slower pace gives you time to breathe and enjoy the experience without feeling overwhelmed. (A comparison to illustrate the difference? Trouping around with a tourist’s itinerary in Hawaii versus just laying on a beach chair, MaiTai in hand, baking in the sunshine!)

2. More Time with Friends
At big events, it’s easy to lose track of time with so much happening: visiting booths, attending classes, and walking endless exhibit halls. In contrast, smaller conventions offer fewer activities, leaving more time to catch up with friends and colleagues. If you’re always busy, these intimate settings are perfect for reconnecting.

3. Easier on the Wallet
Smaller conventions tend to be more affordable. While they can still vary in cost, they’re usually much lighter on your budget, especially for frequent attendees and shoppers like me.

4. A Unique and Personal Experience
Smaller events offer a more personal touch. If you enjoy discovering new trends and products without the noise of larger conventions, these are a great fit. Some smaller events worth checking out include MECA in Phoenix, the Louisiana Aestheticians Conference, and the Oregon Esthetics Show. Don’t forget The Skin Games in Atlanta, GA!

5. Finding Small Conventions
It’s true that most people won’t fly across the country for a small convention unless it’s regional or niche-specific. A quick Google search for “Aesthetic Conferences” or “Skincare Shows” can help you to discover local events. Also, keep an eye out for smaller conventions being promoted at larger ones through booths or flyers.

6. They Won’t Stay Small Forever
Many of today’s major conventions started small. CosmoProf USA and the Integrative Dermatology Symposium began as niche gatherings and have since grown significantly, incorporating a broader focus on education for those who may be transitioning between cosmetology or nail sciences, as well as those who appreciate a scientific skincare approach. Sadly, not all small conventions survive, but while they’re still around, they offer a refreshing break from the frenzy of larger events.

In the End,

So, the next time a smaller convention pops up in your area, why not give it a try? You may just discover your new favorite event. I have compiled a list of conventions and the contact info for those events. Send an email to me through our contact page for more information.

#IECSC #FaceandBody #ICES #BeautyCons #CosmoProfUSA #LouisianaAestheticConference #MECAPhoenix #OregonAesthetics Show #PremierShowGroup